Your information should be handled with care.

Information we collect

We may collect your name, email address, phone number, business details, location, application responses, assessment status and payment references when relevant to your journey.

How it is used

• Register your interest and communicate essential programme updates.
• Create and support your SME Mall account when you choose to continue.
• Process competition applications, Business Health Checks and finale attendance.
• Understand programme performance using aggregated reporting.

Your communication choices

Programme communication is required when you register interest so we can service that request. Marketing and WhatsApp updates are optional and recorded separately.